Wednesday, 19 June 2013

Search Engine Optimisation

Vision ICT Blog 06/13

Welcome to the Vision ICT Blog. 

Every month we will have a topic or issue that we will discuss, either to do with the company, related business or technology issues that affect YOU.

This month’s topic: Search Engine Optimisation

Carrying on from last month’s topic, Standing Out from the Crowd, we will be taking a look at Search Engine Optimisation (SEO) including a special guest post.

What is SEO? SEO is the development of a website to increase its ranking on search engines.

What is a Search Engine and how does it work? Search engines work by finding pages a user asks for, based on the “best results” available. The “best” is defined by SEO techniques – The most popular, the most relevant and the longest active.

SEO varies depending on what you want to achieve. To this end, you should treat SEO differently if you are doing it for a council body or for a business.

SEO for business:
Businesses need to promote themselves and push themselves above the competition. Search rankings are a constant battle between companies to reach the lucrative top spots. Not only does a company need to have strong Search Engine Optimisation, your competition needs to have weaker Optimisation. Rankings are constantly changing so sometimes it can be a struggle to remain at the top. Alternatively you can pay google to have a fixed spot, although many people will tend to ignore these in favour of the ‘natural’ links.

Some SEO companies offer some ‘solutions’ that exploit the search system. However, if caught this can result in a website being banned completely from search engines. If someone offers you a 100% guaranteed top ranking, don’t trust them! You could end up losing any search engine good-will you already have.

For the best results, we recommend using our trusted SEO company, Skyline.

SEO for councils:
When it comes to council websites, many will put a lot of faith in website rankings. The truth is, unlike for a business whilst a page ranking is useful, it usually isn’t as vital. To begin, most councils will have an easy to find address (such as [councilname], and if most people are looking for the council, they will find it. 

Secondly, most people search for the council will type “[Council Name] Parish/Town/Community Council” into a search engine, and as such the council site will very likely be on the first page, usually amongst the top 2 or 3 links. This is purely because a specific search like that will yield few other results than the one they want. Just searching the “Place Name” without the “Council” might return different results, but rarely will this be because the person is looking for/wants to see the council site.

Thirdly, if your council’s rating is a little low for some reason and you do want to boost it (also perhaps for easy access), we recommend contacting other large government bodies (such as Unitary Authorities and District Councils) and getting them to post a link to your site. This will help boost your ranking. We also can also post a link to your council site on Wikipedia under the page about the region. 

And now, a special guest post from Skyline SEO Experts – 

Seeing as search engines are the main way in which internet users browse the web, an SEO (Search Engine Optimisation) campaign will give your website the best chance of being found on results pages by searchers. Companies that have invested in SEO now enjoy profitable places on Google results pages, and as up to 80% of internet users don’t look past the first page of results, these top ten spots receive thousands more visitors than websites found later on. Traffic increases, custom flows and with this, Google’s algorithm recognises the positive reputation of the site, thus sustaining its high page position. 
Rather than using Google’s more expensive service, Adwords AKA Pay-Per-Click (PPC), the organic list statistically gives a better return on investment (ROI). 70% of internet users only use the organic listing.
Ideally, your online-goal should be to rank on page 1 for all your products or services. How do you get there? Today, just think relevance. Is your website as relevant as it can be?
A hugely important part of any SEO campaign is building strong links from other sites to your own. 
Every page has a page ranking, from to 0 to 10 and building links from a page with a ranking higher than yours will have an extremely positive effect on your position on Google. The fewer number of links on a page to other pages, the more authority these links will carry with google and a result will have a greater effect than a page with many links.
For example, a link to your website from the BBC (page rank 9) in regards to an article they have written about your council will have a huge impact on your google ranking. This is in contrast to a link from a website under six months old or with few visitors, which is like to be page ranked 0.
If you need any help, please do not hesitate to contact either Rob or Joe at Skyline Marketing - We specialise in SEO and PPC.

We hope you enjoyed this special edition of the Vision ICT blog.

Until next time, stay well!

Next month – Uses of Social Media


  1. SEO Specialists Sydney Search engine optimisation (SEO) not only promotes your website, it also increases its visibility. Search engine optimisation is important if you want your web presence to be solid. In case you have missed the opportunity to optimise your website, it’s about time you should. Once your website is optimised, you will enjoy the manifold benefits of SEO.

  2. Thanks for sharing such a wonderful information


  3. all the words in simple way every one should understand easily....

  4. Its very useful if every one should follow this.qiuhuangtiyu

  5. Its very useful if every one should follow this...hobojava

  6. Thank you for this tutorial.its really informative tutorial.tpgobjektfabriken

  7. Thank you for this guidance.its really informative for all..limahotelbooking

  8. Thank you for this tutorial.its really informative tutorial.omgcow

  9. The information which you people are given are really superb..!!!

  10. Its very useful if every one should follow this.ahmetlihem

  11. Information are more innovative and nice to read it.xinkunda

  12. Must be appreciated for the article.

  13. Very much useful information about SEo which helped me gain something knowledgeable.
    electrical maintenance in chennai

  14. Very much useful information which helped me gain something knowledgeable.
    web development institute in Chennai

  15. This was so useful and informative. The article helped me to learn something new.
    indian restaurant hong kong

  16. Nice to learn something new about SEO from this article.
    html5 training in chennai

  17. Much informative things about SEO are in this blog. Thanks for giving us such valuable blog.
    IOSH safety course in Kuwait

  18. You shared very useful post. I learned about seo. this is very useful to me. Thanks for sharing this post.
    Android training in chennai

  19. Thanks for your informative post. Your info graphic helped me to create my first blog on blogger platform. Please assist me whether my blog on Web designing course in Chennai is eligible for AdSense.

  20. Web technology has evolved so much in the past years and it is being the part of a company's growth for a long time(Web designing course in chennai). It is explicitly printed in the above content. I really love the way you have started writing this article(Web designing courses in chennai). It is the skill that every blogger require. Thanks for sharing this in here once again. Keep blogging like this(Web designing institute in chennai).

  21. Nice blog thanks for sharing this wonderful article. for more SEO Company in India visit infiniX

  22. Really awesome blog. Your blog is really useful for me.
    Thanks for sharing this informative blog. Keep update your blog.
    Oracle Training In Chennai

  23. I need all information regarding the set up of a risk assessment as well as risk.

  24. I need all information regarding the set up of a risk assessment as well as risk.

  25. What a great post and also fantastic content thanks for useful sharing ios 7 app design

  26. The way you have explained the concept is amazing. The concept taken here will be useful for my future programs and i will surely implement them in my study. Keep blogging article like this.
    Node JS training in chennai | Node JS training institute in chennai

  27. This comment has been removed by the author.

  28. Excellent post!!!. The strategy you have posted on this technology helped me to get into the next level and had lot of information in it.
    Hadoop Training Chennai | PHP Training in Chennai

  29. JavaEE Training in Chennai JavaEE Training in Chennai

    Java Training in Chennai Core Java Training in Chennai Core Java Training in Chennai

    Java Online Training Java Online Training Core Java 8 Training in Chennai Java 8 Training in Chennai

  30. The Post seems to be good i really gather lot of information from the post thanks for sharing this awesome post private blog networks

  31. Well Said, you have furnished the right information that will be useful to anyone at all time. Thanks for sharing your Ideas.
    Web Designing Course in Chennai | web designing training in chennai

  32. Very interesting content which helps me to get the in depth knowledge about the technology. To know more details about the course visit this website.
    Digital marketing course in Chennai | Digital marketing training in Chennai

  33. Excellent post!!!. The strategy you have posted in this technology helped me to get into the next level and had lot of information in it.
    Android training in Chennai | Android course in Chennai

  34. Thanks for sharing information to our knowledge, it helps me plenty keep sharing…
    Java Training in Chennai | JAVA Course in Chennai

  35. As a Web Designer I was more interested to learn the new tips and tricks in designing the website. This article has provided interesting content related to the Web Designing which made to know some useful information. At present, the web designers are having huge demand in IT industry.
    Web Designing Course in Chennai | Web Designing Training in Chennai | Web Design Course in Chennai

  36. As for the number of backlinks, websites with a large number of backlinks have been found to rank higher compared to the ones with a small number of backlinks. Studiocity SEO Agency

  37. SEO hosting makes it all possible to manage these ips under one control panel. It would be a time consuming nightmare to have to login manually to each ip.SEO

  38. When I read this blog its very interesting and useful one. Thanks for your sharing.
    SEO company in chennai
    SEO services in chennai

  39. I simply wanted to write down a quick word to say thanks to you for those wonderful tips and hints you are showing on this site.
    Best Java Training Institute Chennai

  40. I think this is the best article today about the future technology. Thanks for taking your own time to discuss this topic, I feel happy about that curiosity has increased to learn more about this topic. Keep sharing your information regularly for my future reference.

    web development courses in chennai with placement
    Web designing training centers in chennai

  41. I was really excited about your daily updates. If you have new update me.
    Salesforce Training in Chennai
    Salesforce Training

  42. This could be one of the most useful blogs I have ever come across on this technology. I am a newbie to this technology. Great work admin.
    .net coaching in chennai
    best dotnet training in chennai

  43. A very interesting topic that you have discussed here, definitely, your tips help me out to reach my passion. I would love to see more updates. Thank you, admin.
    selenium course
    selenium Testing Training

  44. This is exactly what I wanted to read, hope in future you will continue sharing such an excellent article.
    Best JAVA Training institute in Chennai
    Java Courses in Chennai

  45. I really appreciate the kind of topics you post here. Thanks for sharing us a great information that is actually helpful.French Class in Chennai
    French Training

  46. I have read all the comments and suggestions posted by the visitors for this article, very nice and waiting for your next article. Thanks!
    ios developer training in chennai
    Best ios Training institute in Chennai

  47. Great post! Thanks for sharing this valuable information.

    Java Training in Chennai

  48. Great goods from you, man. I have understand your stuff previous to and you’re just too excellent. I actually like what you’ve acquired here, really like what you are saying and the way in which you say it. You make it enjoyable and you still care for to keep it wise. I cant wait to read far more from you. This is really a tremendous web site.

  49. Amazing news. Thanks for this blog. Very good knowledge and very good information...Digital Marketing Company Delhi

  50. Your blog article is very interesting , thanks for sharing such a great information about Search Engine Optimization..

    SEO Company in Delhi
    SEO Services in Delhi

  51. Search Engine Optimization is a set of measures for raising the site's position in the results of the search engines on certain user requests for the purpose of website promotion.

  52. I really Appreciate your kindness for sharing this information. It helps so many people out there who looking for this.
    I hope you keep doing this good work, sincerely thank you

    Cara Menang Togel Colok Bebas

  53. A very good post which specifies the importance of SEO and its impact in today business.

    best seo company in chennai

    top seo company in chennai

    digital agency in chennai

  54. Our digital marketing course in Chennai is targeted at those who are desirous of taking advantage of career opportunities in digital marketing. Marketing professionals who are presently using traditional marketing to meet their business objectives. Start-ups, Entrepreneurs, Business Owners who desire to make use of online media to improve their business goals and objectives.

    Digital Marketing Course in Chennai
    Digital Marketing Training in Chennai
    Online Digital Marketing Training
    SEO Training in Chennai
    Digital Marketing Course
    Digital Marketing Training
    Digital Marketing Courses

  55. I simply wanted to thank you so much again. I am not sure the things that I might have gone through without the type of hints revealed by you regarding that situation.
    nebosh courses in chennai

  56. Nice post By reading your blog, i get inspired and this provides some useful information. Thank you for posting this exclusive post for our vision.
    Digital Marketing Training