Tuesday 1 July 2014

Affordable website solutions for pubs and bars

Welcome to the Vision ICT Blog.

Every month (after this minor hiatus) we will have a topic or issue that we will discuss, either to do with the company, related business or technology issues that affect YOU.

This month’s topic: Websites for pubs and bars.

As a landlord, have you ever thought about creating a website for your pub?

Maybe you have in the past, but balked at the first expensive quote you received and never took it any further. Or perhaps one of your regulars put together a basic website for you, but it doesn't seem to have made much difference.

What if we told you that it’s possible to have a fantastic looking pub website that achieves everything you hoped it would, but which costs much less than you might think?

No, it’s not a myth. Affordable websites for pubs and bars do exist, and what’s more, you get to keep complete control over how they work for you.

Why should I have a website for my pub?

There are many reasons why pubs and bars should have a presence on the web;here’re just a few of the ways that we’ve seen landlords and bar owners use their websites to great effect:

Increase your footfall and revenue

In your business, one of your main concerns is getting people through the door and putting their hard-earned behind your bar.
An attractive website loaded with great content and images that show your pub in a great light can be a powerful tool for not only bringing in new customers, but luring old ones back to their local, too.

Potential customers can take a look around your venue before they visit, and imagine themselves being there, having a great time and taking advantage of the special pub offers you’ve promoted on your site.

Got an event coming up such as an evening of entertainment or a big sporting fixture? Get it on your website. When people start searching for what’s going on in their area, they’re likely to find you and pay a visit.

And the result? More people through the door and increased revenues.

Community engagement

In many areas, the local pub is the heart of the community, and yours is probably no different. That’s why you like to provide added value to your regular customers and go the extra mile for your community.

Your website can help you do all this and then some, acting as a central meeting point and place for news and information long after last orders has been called.

Your pub news page can keep your customers up-to-date not just with your own special offers and events, but with other special occasions taking place in your community.

Why not consider adding photo galleries featuring your customers enjoying a night at your bar? You only have to look at the popularity of Facebook to see how much people like looking at pictures of themselves and their friends.

Speaking of Facebook, by combining your Facebook page with your website, you’ve got a great tool for engaging your customers directly. This can be really useful for talking to regulars and occasional visitors alike, and finding out how you can improve your business to better serve them. Again, it also works as a particularly effective method of keeping members of your community in touch with one another.

Menus and more

If you serve food at your pub, you can publish your menus online, enticing people in with your choice of delicious-sounding meals and promotional offers.

If your pub has its own sports teams, your website could include its own section to provide all the latest news, fixtures and results from your local leagues.

You name it, if there’s a way you can think of to add value to your customers’ experience, and help draw in new customers from around the area, you can do it with a website that puts you in complete control.

Affordable pub websites from Vision ICT

At Vision ICT, we create effective, attractive and affordable websites for pubs and bars, all powered by an easy-to-use Content Management System (CMS). What this means for you is that even if you have no prior web experience, you can update your website whenever and however you like, saving you both the time and expense of hiring a professional to do it for you.

To find out more about developing a website for your pub, or for a free, no-obligation quote, contact Vision ICT today on 01392 669497, or get in touch online.